av threads
company description
A clothing brand made for lake enthusiasts.
Named for Apple Valley Lake in Howard, Ohio, avthreads is quite simply the t-shirt you toss on before an epic game of cornhole.
brand strategy, logo creation, apparel design
The "a" in av threads actually stands for apple, so incorporating that fun iconography into the brand was a must. From there it was important to keep things casual, but still clean and elevated.
Like Nantucket meets Put-In-Bay or Bud Light meets Aperol Spritz.
